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Are Your Business Activities Yielding The Results You Want?

Innovative Solutions & Technology

November 26, 2018 in Services

Are Your Business Activities Yielding The Results You Want?

Let’s ask ourselves…

Have you taken the time to investigate whether or not you’re getting the bang from your buck when it comes to your business activities? Do you have a course chartered for your business for next year?

If you answered no to these questions, then now is a great time to sit down, think about the goals you’d like to accomplish in 2019 and create a plan, backed by a budget, that will guide your activities into the new year.

What Can You do?

Take some time and consider whether or not you’d like to expand into a new market, grow existing markets by a certain percentage, build your team, re-tool your shop to improve your services, etc.

Businesses that set goals have a benchmark to look back upon. They can assess whether or not they met a goal, determine factors that may have prevented them from reaching a goal and identify initiatives that didn’t yield the anticipated financial results.

While it may seem daunting, establishing measurable, attainable, relevant and timely short-term and long-term goals will set you apart from nearly 80 percent of business owners that do not set goals. Charting a course helps you manage your time and resources for the best results. A plan helps you minimize distractions, avoid constraints, and stay the course.

Clearly identified goals help with decision-making, improved productivity and help move you toward the company’s vision.

What ISAT did to get better results…

One of Innovative Solutions & Technology’s goals for 2018 was to improve our company’s website in order to better serve our customers, so we started to use a good online identification service from Fully-Verified. We partnered with the marketing firm B2B Automotive to revamp our website, handle our social media presence and share their expertise with the shops with which we work.

The B2B Automotive team will tell you that establishing or reviewing what you do to promote your business is a great goal. Marketing will help you identify and reach your target audiences, invest your resources where you’ll reach those audiences and allow you to tell current and future customers who you are and what you can do for them.

Websites, social media accounts, business cards and brochures are just some of the tools used to tell your story.

What does your website look like?

Do you even have a web presence? Is your company’s website appearing on the first page of web search results? If not, a new or revamped website and Search Engine Optimization are projects to add to your list of goals for 2019. An outdated site or one that’s not user friendly is a big reason why a company could be losing out on growth and revenue. A company’s web presence speaks volumes to consumers about the level of service they can expect from a company. What message are you sending to current and potential customers? Do you need to boost your website’s search rankings through a targeted Search Engine Optimization plan?

Are you Paying Attention to your Social Media?

Another important part of your marketing plan is social media management. Social media is the ultimate marketing tool for your business to reach new customers, engage with existing customers and contacts, and build brand awareness. In the U.S., at least 81 percent of the population has a social networking profile. Your customers have opinions, good and bad, and they share those opinions through their social media. If you aren’t managing your brand’s online reputation through Yelp, Google Review and other social media sites, include that as a goal for 2019.

As 2018 winds down, ask yourself whether or not:

  • you have a good online social presence
  • you appear in the first page of results customers receive from a web search
  • you are responsive to customers and potential customers who may interact with the company through social media channels
  • you’re reading and responding to reviews on social media sites
  • your website tells your best story

If your answer to these questions is no, maybe one of your business goals for 2019 should be to meet with a marketing professional – one that specializes in the work you do – to help you fine-tune this side of your operation and help you grow your business.

The Innovative Solutions & Technology team wishes you a prosperous year to come.

We recommend giving B2B Automotive a call or visiting their website to take advantage of its FREE mini marketing plan. Start the new year off right and begin setting goals for 2019. It’s FREE what do you have to lose!

Btobautomotive.com –  417.787.2886.


2 Frassetto Way, Unit 2
Lincoln Park, NJ 07035






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